


To finance WorkersNow, Fuentes has raised capital in two rounds. It also works with trade organizations such as the National Association for the Remodeling Industry (NARI) and the Association of General Contractors (AGC). WorkersNow collaborates with the trade schools that train workers and the construction firms that hire them. Yet, the opportunities being created for the blue-collar segment in technology-enabled businesses, not only open a whole new plethora of jobs, for the hitherto semi-skilled labourers but are also a means to unravel a better future for them and their generations to come.Ĭhallenges notwithstanding, with business and policy support, it would be prudent to suggest that the emerging trends in the blue-collar segment are likely to evolve and endure, making it a very buoyant future outlook for the workforce.After initially focusing on conventional blue-collar staffing, WorkersNow decided to design "great user experiences for workers and employers." The company launched this new platform in May - it adds "a highly relevant local job feed", lets workers certify their skills and market themselves more effectively. The three -fold industry-defining blue-collar trends of technological improvements across the blue-collar value chain, simplified labour codes due implementation, and the growing gig economy are accelerating the space to a new level. Undoubtedly, many jobs in traditional manual-labour-heavy sectors will be done more and more by AI-powered tools.

Hence, more and more previously trained blue-collar workers will now be considered and upskilled for digital and tech tasks that aid in every aspect of the telecom, logistics and e-commerce industries that are employing them. Tech advancements in AI and robotics are bound to make many manual and repetitive tasks redundant, but at the same time, technology creates the need for new skills to operate, improve and enhance itself.

This trend of upskilling and reskilling is key for businesses and employees to survive and thrive. Reskilling the blue-collar workforce for new roles Alongside mandated benefits, firms are investing in training and upskilling the workers.
